For most businesses, the primary driver behind using a CRM is to drive sales to your business.  Dynamics 365, from Microsoft, allows you to shorten your sales cycle, leading to more sales and higher revenue. We have identified four of the top ways Dynamics 365 shortens sales cycles and accelerates your sales.

Maintaining good records is vital to good business. It can help you identify and meet the needs of your prospects – and make the most of every prospect interaction.

You and your team can keep track of your prospects’ and clients’ contact details. Dynamics 365 also gives you insight into their known needs, buying preferences, issues, and decisions. You can track important data such as specifics about how contacts were made, correspondences and activities, results of those activities, and more.

Because of the data accessibility for salespeople, sales cycles are shortened by at least 8-14%. Salespeople have all pertinent data at their fingertips all the time. as a result, they are able to move prospects through the sales funnel faster.

As your relationship with a prospect or client evolves, it becomes more and more imperative for you to have detailed records to rely on. By keeping thorough records from the get-go, it is easier and less time-consuming to update profiles as the relationship grows.

Data can assist you in scheduling future contacts. This helps target follow-ups and secure sales. Progressing through the selling cycle becomes easier when you have detailed records to pull from. It is much easier to strengthen an existing relationship than to start from scratch.

Although keeping accurate records is vital to a business, Dynamics 365 CRM is not only a transactional database that keeps track of interactions with current and potential clients. Dynamics 365 is a tool to help foster and develop real relationships with real customers. Software today should help increase job performance. Your CRM software should help drive relationships forward, by connecting people.

80% of sales require five follow-ups after the initial contact. Many of our clients want their CRM to create automatic reminders for specific actions or follow ups. With Microsoft Dynamics 365, you can set up workflows to manage this process.  It is true that Dynamics 365 shortens sales cycles, but this is also a good way for a manager to make sure his sales team is following up with customers.

A company spends lots of resources developing and acquiring leads. Ensure that you are making the most of those efforts by making sure your marketing and sales teams align. For most companies, the marketer’s job is to generate leads, while the salesperson’s job is to turn those leads into clients. So, it would only stand to reason that the two functions should work together toward a common goal. For best practices to unify your sales and marketing teams click here.

50% of sales time is wasted on unproductive prospecting.   Stop spending precious time and energy on qualifying opportunities and leads that may never amount to anything.  Spend more time on qualifying likely buyers.

One way to focus on the most productive leads is to utilize lead scoring. Lead Scoring allows them to target the most interested leads. Here’s how lead scoring works – each visitor to your website is assigned a score based on their   page views, downloads, filled out forms etc. Scoring is based on values set by you. You can score certain activities or page views higher or lower based on their importance in showing visitor intent. To learn more about lead scoring with ClickDimensions and Microsoft Dynamics 365 click here.

It is also vital to understand your prospects and where they are at in the customer buying journey. Having this information allows you to make the best possible decisions on how to proceed with the sale. Dynamics 365 automates that process. Using Business Process Flows to track important sales milestones helps to generate accurate sales pipeline dashboards. We have written extensively about the Customer Journey and how Dynamics 365 keeps your prospects moving forward – visit our blog and infographic for more ideas.

All companies’ sales processes change over time and your CRM should evolve with these changes. If your sales process doesn’t match consider reviewing with your partner how to align the two.

You might want to consider a dedicated Dynamics 365 administrator to keep your system in line with your current process and manage the constant evolution of your business. Some companies choose to have a full-time resource dedicated to this position, while other companies choose to rely on a trusted partner, such as enCloud9. For over a decade. enCloud9 has assisted companies in utilizing the tools to drive sales.

Deploying Dynamics 365 for your sales team doesn’t have to take months or cost a lot of money! Sales Accelerator from enCloud9 will get you and your team up and running quickly on Dynamics 365’s easy to use, yet powerful, CRM system. Contact the experienced Dynamics 365 implementation partners at enCloud9. We would love to come up with a Dynamics 365 implementation plan customized to how you sell. Start accelerating your business today!