In digital marketing, email is a powerful tool. However, for your campaigns to work, your email lists need to be high-quality and legitimate. Recently, some clients have asked if it is ok to use purchased email lists with ClickDimensions Marketing Automation. The answer, however, is a clear No! Here’s why you should avoid it.
1. Using Purchased Email Lists Breaks ClickDimensions’ Rules
First and foremost, ClickDimensions, like other reputable Email Service Providers (ESPs), has strict rules about permission-based marketing. This means that everyone on your list must have agreed to receive emails from you. Additionally, consent isn’t just a formality. You’ll violate the rules of consent under GDPR, the CanSpam act and other privacy related legislation. It’s a legal requirement that ensures recipients actually want your emails!
What is Permission-Based Marketing?
Permission-based marketing refers to getting clear permission before sending marketing emails. Here are some examples of ways you can get permission.
- Lead Magnets: Offering something valuable in exchange for an email address.
- Contact Forms: Capturing emails through forms on your website.
- Pop-Ups: Using website pop-ups that clearly ask for email opt-ins.
Not only do these methods follow the rules, but they also build trust with your audience. When using ClickDimensions, you must confirm that all recipients have agreed to receive your emails. If ClickDimensions discovers you’re using a purchased list, you could be banned.
2. Using Purchased Email Lists Can Ruin Your Email Reputation
Furthermore, your email reputation is crucial to your digital strategy. Sending emails to a purchased list can severely damage this reputation and cause long-term problems.
The Danger of Spam Traps
For instance, purchased lists often contain spam traps, such as fake email addresses designed to catch spammers. Sending to a spam trap results in a “hard bounce.” This signals to email providers that your list isn’t clean.
The Fallout from Hard Bounces
Consequently, a high rate of hard bounces can trigger spam filters and get your domain blacklisted. This affects your marketing emails and everyday communications. Additionally, fixing a flagged domain can be a long and costly process.
The Bottom Line: Is It Worth the Risk to Use Purchased Email lists?
In conclusion, while using a purchased list may seem like a quick way to reach more people, the risks far outweigh the benefits. From breaking ClickDimensions’ rules to damaging your email reputation. . Instead, focus on building your email list through permission-based methods. This approach not only ensures compliance, but also leads to more engaged recipients. This results in better outcomes for your campaigns.
Boost Your Email Marketing with enCloud9’s ClickDimensions Expertise
Looking to maximize your email marketing efforts with ClickDimensions? At enCloud9, we specialize in leveraging ClickDimensions to drive results. With our deep expertise, we ensure your email campaigns are compliant, effective, and tailored to your audience. Don’t risk your email reputation. Let us help you build and maintain high-quality email lists that deliver real impact.
Reach out to us today and see how we can elevate your email marketing strategy!
Resources for Further Learning
- A Simple Gude to ClickDimensions
- Sending Emails with ClickDimensions
- Creating Email Templates With ClickDimensions
